Pro-Bel Interfaces To Pathfire
With Morpheus Automation Range
NAB, Las Vegas - 16th April 2007:
Clearly highlighting its continued commitment
to the US broadcast market, Pro-Bel is pleased
to announce that it has developed an interface
to the key US electronic content delivery system
Pathfire. This allows its Morpheus automation
products to effortlessly communicate with Pathfire's
Digital Media Gateway™ (DMG) platform.
Pathfire provides an electronic
media delivery system popular across the US
market, delivering both news and longer form
syndicated programming, including complete advertising
breaks. Pro-Bel's Morpheus family of products
can now interface to Pathfire's DMG Automation
Connect™. This is a software solution that
enables an automation system to manage and move
content and metadata seamlessly throughout a
facility from ingest to playout.
"Pathfire is very important
in the US market and as a leading provider of
automation and infrastructure technology it
is vital that we interface to this key delivery
system. We have adapted our Morpheus Gateway
technology to provide the appropriate API. With
our new Morpheus Foundation entry level automation
system providing out-of-the box installation
and commissioning it was vital that this integration
was completed," explains Howard Twine,
Morpheus Product Manager.
Combining the high levels of functionality
and reliability for which the company is rightly
known, Morpheus Foundation is a targeted, technological
response to market requirements with a price
point to match.
Capitalizing on ongoing development
work that has occurred with parent product Morpheus,
Morpheus Foundation allows broadcasters to take
an effortless first step onto the next generation
automation ladder. Based completely on format
and device-independent platforms, Morpheus Foundation
provides a self-contained, fast and responsive
environment to control from one to six delivery
channels.
By capturing in detail a user's
requirements and planned environment at the
time of purchase - and making full use of the
company's highly evolved approach to third party
integration - the system is fully specified
and configured at the factory. This means that
it can be shipped, installed and commissioned
as fast as possible.
"Our long-stated aim of interfacing
to and integrating with third party suppliers
in order to supply as complete solutions as
possible has once again paid dividends here.
While each and every installation is unique,
there are some technologies that we come across
time and again and the Pathfire DMG delivery
system falls into this category," concludes
Twine.
About Pathfire (www.pathfire.com)
Pathfire, headquartered in Atlanta, is the leading
provider of digital content distribution and
management solutions for the broadcast, media
and entertainment industries, supplying innovative
digital solutions, from distribution to air,
for broadcasters, news organizations, television
networks, Hollywood studios and other media
companies. Pathfire's Digital Media Gateway™
(DMG) is an advanced digital IP store-and-forward
platform, delivering news stories, syndicated
programming, advertising spots, and video news
releases to more than 1,400 broadcasters. Pathfire
DMG and the associated workflow tools are available
on over 10,000 PC desktops throughout the world.
About Pro-Bel:
2007 sees Pro-Bel celebrate its 30th anniversary.
The Pro-Bel name is synonymous with innovative
automation, media management and master control
solutions as well as outstanding routing, control
and signal distribution systems - all designed
to be flexible and scalable, protecting the
investment of the customer. With three decades
of service to the international broadcast, post-production,
cable & satellite communities, Pro-Bel has
a unique understanding of broadcast workflow,
and is an established leader in the provision
of cost-effective solutions that compromise
neither performance nor quality.
PR Contact for Pathfire:
Shea Stanback
Marketing Manager
Pathfire
770.619.0801
sstanback@pathfire.com
Press Contact for Pro-Bel:
Katharine Guy
Pro-Bel Ltd
44.1189.214.294
katharine.guy@pro-bel.com
