Turner Broadcasting System, Inc. Implements Pathfire Direct System for International Content Delivery
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Point-to-Point Content Distribution Solution

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ATLANTA, GA April 7, 2006 -- Pathfire, the leading provider of digital content distribution and management solutions for the broadcast, media & entertainment industries, has announced an agreement with Turner Broadcasting System, Inc. (TBS, Inc.), for the implementation of multiple Pathfire Direct systems. Turner will use Pathfire Direct to move content between its Buenos Aires, Argentina and Atlanta, Georgia locations.

TBS, Inc., a Time Warner Company, is one of the largest broadcasters in Latin America. Recently, Turner has migrated its Latin American broadcast services from its headquarters in Atlanta to a new facility in Buenos Aires, Argentina. Turner originates eleven network feeds for Latin America directly from Buenos Aires.

Utilizing Pathfire Direct, Turner Broadcasting will move numerous hours of content each day between Atlanta, where the content is produced and Buenos Aires, where it is broadcast. Pathfire Direct allows TBS, Inc. to move digitized files over IP-enabled terrestrial networks. By managing the distribution of files, Turner Broadcasting will eliminate the costs associated with linear satellite transmission or tape delivery and also reduce the time required to distribute content.

Pathfire Direct's use of the advanced encoding algorithms enables TBS to move broadcast quality content quickly, reliably, and efficiently between its locations. Utilizing transcoding methodology, pre-encoded content is maintained in the appropriate file format, whether needed for transport or for playout. Pathfire Direct also enables the simple ingest of content from tape, when encoding is required. The Pathfire Direct system also interfaces with Turner Broadcasting's automation system to facilitate a "hands-free" distribution and receipt of content.

"We are thrilled Turner has selected Pathfire Direct for their international content distribution," said Brad Ferris, Vice President of Business Development for Pathfire. "Their file-based operations in Buenos Aires are complemented by Pathfire Direct's file distribution capabilities. The advanced operations seamlessly connect their automation, distribution, and asset management systems to enhance their production workflow and content playout".

 

About Pathfire (www.pathfire.com)
Pathfire (www.pathfire.com), headquartered in Atlanta, is the leading provider of digital content distribution and management solutions for the broadcast, media and entertainment industries, supplying innovative digital solutions, from distribution to air, for broadcasters, news organizations, television networks, Hollywood studios and other media companies. Pathfire's Digital Media Gateway™ (DMG) is an advanced digital IP store-and-forward platform, delivering news stories, syndicated programming, advertising spots, and video news releases to more than 1,300 broadcasters throughout North America.

About TBS
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

Press Contact for Pathfire:
Shea Stanback
770.619.0801
sstanback@pathfire.com