Pathfire and The Associated Press Team to Deliver Hurricane-Related Coverage to Gulf Coast Television Stations

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ATLANTA, GA, October 31, 2005 - Pathfire, Inc., the leading provider of digital content distribution and management solutions for the broadcast and media industries, announced today an agreement with The Associated Press (AP) to deliver hurricane related coverage to stations in the Gulf Coast region. AP will utilize Pathfire's Digital Media Gateway™ (DMG) to digitally deliver their coverage of the continuing Hurricane recovery efforts.

Pathfire's DMG is a proven, reliable and widely accepted content distribution platform which provides users with the ability to search, preview and play-out content directly from their desktop.

By delivering through Pathfire's DMG, AP's video news coverage will arrive directly on desktops at newsrooms throughout the Gulf Coast, eliminating the need to schedule and monitor satellite feeds. "By working with Pathfire to distribute our video, we are able to quickly and easily reach stations in the affected areas, providing them with convenient access to our video" said Roger Lockhart, Director of Marketing Communications for AP Broadcast.

"As recovery from the devastation caused by hurricanes Katrina and Rita occurs, we are pleased to be working with AP to distribute their video to stations throughout the Gulf Coast region," said Brad Ferris, Vice President of Business Development for Pathfire.

Pathfire's DMG, an automated IP multicast distribution platform, distributes and manages content to over 1,300 broadcast television stations throughout North America. Digital distribution of content and metadata improves newsroom workflow and efficiency by eliminating the need to monitor satellite feed schedules and roll content to tape.

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About Pathfire (www.pathfire.com)
Pathfire (www.pathfire.com), headquartered in Atlanta, is the leading provider of digital content distribution and management solutions for the broadcast, media and entertainment industries, supplying innovative digital solutions, from distribution to air, for broadcasters, news organizations, television networks, Hollywood studios and other media companies. Pathfire's Digital Media Gateway™ (DMG) is an advanced digital IP store-and-forward platform, delivering news stories, syndicated programming, advertising spots, and video news releases to more than 1,300 broadcasters throughout North America.

About The Associated Press
With a daily reach of 1 billion people around the world, The Associated Press provides content to more than 15,000 news outlets around the world, including more than 5,000 television and radio stations and 1,000 U.S. media Web sites. They depend on AP for text stories, audio, video, graphics, and photo services for building their on-air and online products and services. AP offers coverage of news, sports, business news, political news, technology news, entertainment and weather. AP's multimedia services are distributed by satellite and the Internet to more than 120 nations. http://www.ap.org/

Press Contact for Pathfire:
Stacey Hurter
770.619.0801
shurter@pathfire.com

Press Contact for Associated Press:
Roger Lockhart
202.736.1145
rlockhart@ap.org