Pathfire Licenses Digital Content Delivery Technology to Telestream

Integrated solution brings unprecedented workflow automation to TV stations

ATLANTA, GA and NEVADA CITY, CA, December 13, 2004 - Pathfire, Inc., the leading provider of digital content distribution and management solutions for the broadcast industry, and Telestream, the leading provider of broadcast encoding and automation solutions, announced today that Pathfire has signed a license agreement with Telestream. The Pathfire-Telestream agreement comes in the wake of Pathfire's recent partnership with Media DVX, which created the industry's largest electronic ad delivery network. Through this agreement, Telestream will begin to integrate Pathfire-delivered advertising content into Telestream FlipFactory TrafficManager automation applications.

The integrated solution streamlines broadcast workflows by automating ingest and retaining advertising content in digital format from delivery to air. "Our agreement with Telestream enables the seamless movement of Pathfire-delivered advertising content and metadata throughout broadcast facilities, eliminating the time-consuming manual processes of retrieving, reviewing and processing ad content for play to air," said Ryad Kahale, Pathfire's Director of Sales, Broadcast Groups and Stations.

Pathfire's Digital Media Gateway™ (DMG), is an IP multicast distribution platform, which distributes and manages content and metadata to over 1200 broadcast facilities in the US and Canada. Customers such as ABC NewsOne, CNN Newsource, Warner Bros. Domestic Television Distribution, Paramount, King World and Sony Television Pictures utilize Pathfire's DMG platform for delivering their news stories and syndicated shows to broadcast stations. Telestream FlipFactory® TrafficManager transcodes digital content and transfers it directly to desired destination devices in required formats. FlipFactory TrafficManager notifies station operators as soon as advertising content arrives on their Pathfire server. Incoming content is localized and transcoded into a low-resolution proxy format for viewing and consolidating into a single traffic monitoring application. In addition, FlipFactory TrafficManager communicates with leading station automation systems, automatically sending metadata and notification that new content is available for playout.

"This agreement with Pathfire is an extension of our existing relationship, which enables cross-technology integration and provides unprecedented improvements in the processing of content management," said David Heppe Telestream's VP of Marketing and Business Development. "FlipFactory TrafficManager helps to streamline station workflows, and now enables Pathfire-delivered advertising content to move automatically throughout broadcast facilities," said Heppe.

 

About Pathfire (www.pathfire.com)
Pathfire is the leading provider of digital content distribution and management solutions for the broadcast television industry. Through the company's advanced digital IP store-and-forward technology, Pathfire distributes and monitors news stories, syndicated programming episodes, commercial spots, public service announcements and video news releases to broadcast stations throughout the U.S. and Canada.
A private technology company with headquarters in Roswell, GA, Pathfire provides innovative digital distribution solutions for news networks, syndicators, broadcasters and other media companies.

About Telestream (www.telestream.net)
Telestream products have set the standard with the world's leading media and entertainment companies, corporations and government institutions for the encoding, organizing and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. Telestream's automation applications and smart media organization solutions streamline workflows for broadcasters and media companies, as well as content owners and content creators in government, higher education and corporate markets. Telestream and its team of video experts are located in Nevada City, the "video valley" region of Northern California. The company is privately held.

Contact for Pathfire:
Stacey Hurter
Marketing & PR
770.619.0801
shurter@pathfire.com

Contact for Telestream:
Janet Swift
Marketing Communications Manager
tel: 1 530 470 1328
janet_swift@telestream.net