AKA MEDIA INC. Delivering Broadcast Content via
Pathfire's Digital Media Gateway™

ATLANTA, Ga., December 7, 2004 - Pathfire, Inc., the leading provider of digital content distribution for the broadcast industry, announced today an agreement with Chicago-based AKA MEDIA INC. (www.akamediainc.com). AKA MEDIA INC. provides broadcast production and distribution services to top public relations firms and Fortune 500 companies. Under the terms of the agreement, Pathfire will deliver AKA MEDIA INC.'s broadcast news content, including Public Service Announcements, Video News Releases, and B-Roll Packages to Pathfire's network of television stations.

Pathfire's Digital Media Gateway™ (DMG), an automated IP multicast distribution platform, distributes and manages content to over 1,100 broadcast stations in the US and Canada. "Digital distribution of content and metadata provides greater efficiency within newsroom workflows, eliminating the need to monitor satellite feed schedules and roll content to tape. By using Pathfire's DMG, AKA MEDIA INC. is making it simpler and easier for news producers and directors to use the content they provide," said Pat Poersch, Pathfire's Director of short-form content distribution.

"Our job is to get broadcast media exposure for our clients," said Tim Parker, president and chief operating officer of AKA MEDIA INC. "The Pathfire Digital Media Gateway allows us to speed up that process and eliminate obstacles by giving news producers the ability to access, preview, edit and ultimately air our content without leaving their desks."

AKA MEDIA INC.
AKA MEDIA INC. was established in 1998 to provide broadcast video solutions for top public relations firms, national non-profit agencies and Fortune 500 companies. The Chicago-based company specializes in creative story consulting, national production services, and measurable broadcast video distribution.

Pathfire
Pathfire (http://www.pathfire.com), headquartered in Atlanta, is the leading provider of digital content distribution and management solutions for the media & entertainment industry, supplying innovative digital solutions, from distribution to air, for broadcasters, news organizations, television networks, Hollywood studios and other media companies. Through its advanced digital IP store-and-forward platform, Pathfire delivers news stories, syndicated programming, commercial spots, public service announcements and video news releases to more than 1,100 broadcasters throughout North America.