Las
Vegas , NV - 19th April 2004
|
Pathfire
Announces VNR Master Locator
--Enhancement Benefits Broadcasters – Offers
Single, Safe Destination for VNR Access--
Pathfire, the leading supplier of digital content
distribution and management solutions, today announced
the VNR Master Locator, one of many new features
in its soon-to-be-released 3.0 Version of its Digital
Media Gateway™ (DMG) application. Expected
to be widely available during the second quarter
of 2004 in over 1000 Pathfire-equipped broadcast
locations, the VNR Master Locator will offer news
producers a single, safe source for accessing VNR
(video news release) and related material from various
suppliers, eliminating the confusion and risk that
accompanies sourcing VNR material co-mingled or
categorized with news service feeds.
Building on Pathfire's existing VNR distribution
application, the VNR Master Locator, for the first
time, provides a convenient central resource for
valuable VNR material used by many newsrooms. “Pathfire
has, for some time, directly offered an alternative
VNR distribution service to organizations that produce
and/or distribute VNR’s. VNR’s have
always appeared in a discrete section of our DMG
application, independent of any news feed, and have
avoided the concern about co-mingling VNR’s
with news service feeds that has received recent
publicity,” said Pat Poersch, sales executive
at Pathfire. “With the addition of the VNR
Master Locator, news professionals have even more
convenient access to clearly identified VNR content.”
Also included in DMG 3.0 are a number of other new
features and performance enhancements designed to
make news production even more efficient, such as
AutoLists, which automatically prepares news items
for newscast integration.
Pathfire
Pathfire (www.pathfire.com),
headquartered in Atlanta, is the leading provider
of digital content distribution and management solutions
for the broadcast television industry, supplying
innovative digital solutions, from distribution
to air, for broadcasters, news organizations, television
networks, Hollywood studios and other media companies.
Through its advanced digital IP store-and-forward
platform, Pathfire delivers news stories, syndicated
programming, commercial spots, public service announcements
and video news releases to more than 1,100 broadcasters
throughout North America.
Stacey Hurter, Pathfire. Tel: +1 678-566-5201
Email: shurter@pathfire.com
Or visit www.pathfire.com |
| |
